COCA-COLA AND STAR WARS JOIN FORCES TO CELEBRATE FANDOM AND HERITAGE
Step into a galaxy far, far away as Coca-Cola joins forces with Star Wars in a dazzling new campaign, “Coca-Cola x Star Wars: Refresh Your Galaxy,” celebrating a legendary partnership that dates back to the opening of Disneyland in 1955. This cosmic collaboration features an interstellar collection of 30 exclusive can and bottle designs starring iconic characters like Darth Vader, Luke Skywalker, Princess Leia, and more, with special editions only available at Disneyland and Walt Disney World Resort. Dive deeper into the Star Wars universe with an augmented reality experience that lets fans immerse themselves in the adventure by recording personal hologram messages, echoing the iconic Star Wars transmissions. As Coca-Cola’s Global VP of Creative Strategy & Content, Islam ElDessouky notes, this campaign is about uniting two legendary brands to ignite the fervor of Star Wars fandom and celebrate shared passions within an ever-growing community. Highlighting the timeless allure of the saga, this campaign also features a 2.5-minute film brimming with lightsaber duels and a nostalgic cinema backdrop, just as new Star Wars series and films promise to captivate audiences, connecting generations through imagination and wonder. Discover the magic behind this stellar collaboration and how it sparks dreams across the galaxy.
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Quick Takeaways:
- Coca-Cola and Star Wars team up for a global campaign celebrating their long-standing partnership.
- 30 collectible Coke and Coke Zero Sugar can and bottle designs spotlight iconic Star Wars characters and scenes.
- Three exclusive designs are available only at Disneyland Resort and Walt Disney World Resort.
- Fans can experience an interactive AR feature by scanning QR codes to create hologram messages.
- A short film featuring lightsaber battles honors the cinematic roots of Star Wars.
- The campaign aligns with new Star Wars content, creating fresh ways to connect with fans.
Coca-Cola and Star Wars Join Forces for “Refresh Your Galaxy” Campaign
Celebrating a decades-long connection that began with the opening of Disneyland in 1955, Coca-Cola and Star Wars have launched the “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign. This worldwide effort showcases the lasting legacy of Star Wars through a series of collectible Coke and Coke Zero Sugar cans and bottles.
Exclusive Collectibles Featuring Star Wars Favorites
A total of 30 unique can and bottle designs are being released, highlighting characters and scenes from across the saga. These include beloved figures such as Darth Vader, Luke Skywalker, Princess Leia, Yoda, and Obi-Wan Kenobi. Of the 30 designs, 27 will be offered globally in regions like North America, Latin America, Europe, Japan, and Asia South Pacific.
For fans visiting Disneyland Resort or Walt Disney World Resort in the U.S., three exclusive designs can be found only at these locations. These feature The Mandalorian and Grogu, a First Order Stormtrooper, and Chewbacca.
Immersive AR Experience for Fans
The campaign includes an interactive augmented reality component. By scanning QR codes on the cans and promotional displays, fans can record hologram-style video messages in the spirit of classic Star Wars communications. This addition brings a personalized touch, bridging fans and characters in a new way.
Celebrating Fandom and Community
Islam ElDessouky, Coca-Cola’s Global VP of Creative Strategy & Content, says the goal behind the partnership is to recognize and honor dedicated fans across the globe. “This collaboration is about more than just bringing together two iconic brands—it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
Short Film Pays Tribute to Star Wars’ Cinematic Origins
The campaign also includes a 2.5-minute short film that features lightsaber duels inside a movie theater setting. The scene calls back to the experience many remember when watching Star Wars on the big screen for the first time. According to Becca Vodnoy, SVP of Corporate Alliances at The Walt Disney Company, “The campaign showcases iconic scenes, so fans feel like they are immersed in the world with the characters they love.”
Continuing the Legacy
Timed alongside new shows and upcoming films, this campaign highlights Star Wars’ ongoing influence on multiple generations. Through this collaboration, Coca-Cola and Star Wars continue to build new ways for fans to feel connected to stories that have shaped pop culture.
Frequently Asked Questions
What is the Coca‑Cola “Refresh Your Galaxy” campaign?
The “Refresh Your Galaxy” campaign is a collaboration between Coca‑Cola and Star Wars that blends pop culture with brand marketing. It features themed packaging, limited-edition collectibles, and immersive digital experiences inspired by the Star Wars universe.
How is Coca‑Cola collaborating with Star Wars in this campaign?
Coca‑Cola has partnered with Star Wars to release themed products and interactive content that fans can enjoy. The collaboration includes collectible bottles, AR experiences, and exclusive content to celebrate the galaxy far, far away.
Where can I find Coca‑Cola Star Wars collectible bottles?
You can find the limited-edition Coca‑Cola Star Wars bottles at participating retailers while supplies last. Availability may vary by region, so checking local stores or online platforms is recommended.
What kind of digital experiences are part of the “Refresh Your Galaxy” campaign?
The campaign includes augmented reality (AR) features unlocked via Coca‑Cola products, allowing users to interact with Star Wars-themed content. These experiences offer fans a new way to engage with their favorite characters and scenes.
Is the “Refresh Your Galaxy” campaign available worldwide?
The availability of Coca‑Cola’s Star Wars campaign differs depending on the country and region. Some features, like collectible packaging or digital experiences, may only be offered in select markets.
How can I participate in Coca‑Cola’s Star Wars interactive experiences?
To join the interactive experiences, scan the QR code on special Coca‑Cola bottles or cans to access exclusive Star Wars-themed AR content. Instructions are typically provided on the packaging or official campaign site.
Filipino Translation:
Sa isang super iconic na collab, nagsama-sama ang Coca-Cola at Star Wars para ilaunch ang “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign—parang celebration to ng matagal na nilang partnership na nagsimula pa nung nagbukas ang Disneyland noong 1955. Sa campaign na ‘to, pinapakita kung gaano kabigat ang legacy ng Star Wars universe. May 30 different na designs ng Coca-Cola and Coca-Cola Zero Sugar cans and bottles na may mga favorite characters at memorable scenes mula sa saga.
Among these, 27 designs makikita sa mga countries gaya ng North America, Latin America, Europe, Japan, at Asia South Pacific. Pero para sa mga lucky na makakadrop by Disneyland Resort at Walt Disney World Resort sa U.S., may exclusive na 3 designs—sina The Mandalorian with Grogu, First Order Stormtrooper, at syempre, Chewbacca.
Core sa campaign na ‘to ang pagmamahal at support para sa tunay na Star Wars fans—kumbaga, part na talaga ng culture yun. Makikita rin sa mga can ang mga OG na characters gaya nina Darth Vader, Luke Skywalker, Princess Leia, Yoda, Obi-Wan Kenobi, at marami pa.
Tapos meron din silang pa-augmented reality na experience—just scan the QR code sa can or sa mga promo material, tapos puwede kang mag-record ng sarili mong hologram-style na message—parang throwback sa classic Star Wars hologram transmissions.
Sabi nga ni Islam ElDessouky, Coca-Cola’s Global VP of Creative Strategy & Content, “This collaboration is about more than just bringing together two iconic brands—it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
Tuloy-tuloy din ‘tong campaign sa iba’t ibang media platforms. Highlight d’yan yung 2.5-minute na hero film na puno ng lightsaber duels, na may feels na parang nasa sinehan ka—parang tribute na rin sa kung paano nagsimula ang love ng mga tao sa Star Wars.
Sabi ni Becca Vodnoy, SVP of Corporate Alliances at The Walt Disney Company, “With this campaign, we wanted to work with Coca-Cola to reach fans in new ways. The campaign showcases iconic scenes, so fans feel like they are immersed in the world with the characters they love.”
Timing din ‘to kasi sabay siya sa mga bagong Star Wars series at mga upcoming movies—kaya super swak sa goal na ipagpatuloy yung legacy ng Star Wars at ma-connect yung fans across generations, habang pinapa-feel sa kanila yung vibe ng adventure at wonder na dala ng galaxy far, far away.
Coca‑Cola Meets Star Wars in Epic “Refresh Your Galaxy” Campaign | stupidDOPE was first published here.
