George Lucas Introduces His Vision for the Lucas Museum at Comic-Con
In an unprecedented San Diego Comic-Con appearance, George Lucas captivated fans as he unveiled tantalizing details about the upcoming Lucas Museum of Narrative Art, which promises to honor the art of storytelling in all its vibrant forms. Taking the stage alongside luminaries like Queen Latifah, Guillermo del Toro, and Doug Chiang, Lucas described the museum as a “temple to the people’s art,” poised to enshrine pop culture just as rock ‘n’ roll validated new musical expressions. Delving into his refusal to commercialize art, Lucas reaffirmed his commitment to preserving art’s deeper cultural value, while the museum’s vast collection—from Star Wars artifacts to works by Norman Rockwell and Frida Kahlo—reflects this inclusive vision. With its ambitious mission to elevate marginalized creators and redefine art’s place in society, the museum, set to open in Los Angeles in 2026, stands as a testament to Lucas’s enduring legacy in making art a shared, generational experience. Will this monumental endeavor reshape how we appreciate the narratives that define us? #LucasMuseum #NarrativeArt #ComicCon #GeorgeLucas #PopCulture #ArtRevolution
Quick Takeaways:
- George Lucas appeared on the Hall H stage at San Diego Comic-Con for the first time.
- He discussed the upcoming Lucas Museum of Narrative Art, set to open in Los Angeles in 2026.
- The museum aims to celebrate storytelling across all mediums and recognize previously overlooked artists.
- Moderated by Queen Latifah, the panel featured Guillermo del Toro and Doug Chiang, and ended with a standing ovation.
- At its core, the museum focuses on making art and narrative accessible to all.
George Lucas Introduces the Lucas Museum at Comic-Con
For the first time, George Lucas stepped onto the iconic Hall H stage at San Diego Comic-Con, where he shared his vision for the Lucas Museum of Narrative Art. The event drew more than 6,000 attendees and was moderated by Queen Latifah. The panel included filmmaker Guillermo del Toro and Star Wars designer Doug Chiang, and the audience’s response closed the panel with a standing ovation.
A New Home for Storytelling
Lucas described the Los Angeles-based museum, set to open in 2026, as “a temple to the people’s art,” with a mission centered on exploring storytelling through a wide range of media—from ancient cultural works to comic books, movies, and digital art. Spread across 300,000 square feet, the $1 billion project will display over 150,000 items, including iconic film props such as Luke Skywalker’s X-34 Landspeeder and General Grievous’s Wheel Bike, along with works by artists like Norman Rockwell and Frida Kahlo.
A Different Approach to Art Collecting
Lucas spoke about his personal philosophy regarding art, emphasizing that he has never collected it with the intention of selling. “I refuse to sell it. I’m not one of the typical high art collectors… I could never do that. It’s not what I think art is,” he said. For him, art holds cultural and emotional value that can’t be measured in dollars, calling attention to its ability to reflect and shape shared beliefs.
Championing Popular Culture
During the panel, Guillermo del Toro drew a powerful comparison between the museum’s goals and the cultural impact of music, saying, “Imagine if we only had classical music, and rock 'n' roll was never created? This is rock 'n' roll and rock 'n' roll needs to be enshrined.” His remarks helped drive home the importance of giving pop culture the same regard historically reserved for more traditional forms of artistic expression.
Giving a Platform to Overlooked Creators
Doug Chiang spoke about the museum’s aim to shine a light on artists who haven’t been fully recognized. “Comic and magazine art were once ‘looked down upon,’” Chiang said. “The museum will acknowledge and give respect to artists who really haven't been highlighted before.”
Passing the Torch to Future Generations
While Lucas has long been known for creating epic universes, from Star Wars to Indiana Jones, he made it clear that his ultimate goal is to make storytelling a shared, lasting experience. For Lucas, the museum is not just about preserving art but passing on stories that help shape how people view the world around them. It’s a place that invites future generations to connect with the many ways stories are told.
Frequently Asked Questions
What did George Lucas reveal about the Los Angeles museum at Comic-Con?
At Comic-Con, George Lucas shared new design details and upcoming exhibits planned for the Lucas Museum of Narrative Art in Los Angeles, emphasizing its focus on storytelling across film, art, and digital media.
Where will the George Lucas museum be located in Los Angeles?
The George Lucas museum, officially known as the Lucas Museum of Narrative Art, is being built in Exposition Park in Los Angeles, near the Natural History Museum and the LA Memorial Coliseum.
When is the Lucas Museum of Narrative Art expected to open?
The Lucas Museum of Narrative Art is scheduled to open in 2025, though the exact date may vary as construction progresses.
What will be featured in the Lucas Museum of Narrative Art?
The museum will showcase a diverse collection of visual storytelling, including classic paintings, digital art, comic books, storyboards, and memorabilia from iconic films like Star Wars and Indiana Jones.
Is George Lucas funding the museum himself?
Yes, George Lucas is personally funding the museum, contributing over $1 billion to develop and support the Lucas Museum of Narrative Art in Los Angeles.
Can the public visit the George Lucas museum once it opens?
Yes, the museum will be open to the public and is expected to offer interactive exhibits, screenings, educational programs, and public art installations.
Filipino Translation:
Sa San Diego Comic-Con, for the first time ever, umakyat sa Hall H stage si George Lucas — yes, siya ‘yung behind Star Wars! — para i-share ‘yung details about sa super-inaabangang Lucas Museum of Narrative Art. Hosted ito ni Queen Latifah, at kasama sa panel sina Guillermo del Toro at Doug Chiang, kaya sobrang daming tao — more than 6,000 — ang na-curious. Sa sobrang ganda ng usapan, nagtapos pa sa standing ovation. Ang description ni Lucas sa museum niya? “A temple to the people’s art,” kung saan puwedeng i-explore ang storytelling in all its forms.
Ipinakita rin ni Lucas kung gaano siya ka-passionate sa art, hindi lang as something na may value, pero as something na dapat ma-preserve. Sabi niya, “I refuse to sell it. I’m not one of the typical high art collectors… I could never do that. It’s not what I think art is.” Para sa kanya, ang goal ng art ay makabuo ng shared beliefs sa society, hindi lang para pagkakitaan.
Galing din sa panel si del Toro, na nagbigay ng nakakarelate na comparison: sabi niya, ang mission ng museum ay parang pag-legitimize ng rock ‘n’ roll. Kasi kung iisipin mo, “Imagine if we only had classical music, and rock 'n' roll was never created? This is rock 'n' roll and rock 'n' roll needs to be enshrined.” O diba, gets mo ‘yung point? Kailangan bigyan ng space ang pop culture and all forms of art.
Exciting part pa, ‘yung museum na to ay located sa Exposition Park sa Los Angeles, and planong mag-open by 2026. Ang laki nito — around 300,000 square feet at worth $1 billion! May more than 150,000 items sa collection, kasama na ‘yung Luke’s X-34 Landspeeder, General Grievous’s Wheel Bike, at artworks nina Norman Rockwell at Frida Kahlo. Sobrang saya non para sa fans ng art at sci-fi, diba?
Share din ni Doug Chiang na goal ng museum ay bigyan ng boses ‘yung mga creators na hindi masyadong nabibigyan ng pansin. Sabi niya, “Comic and magazine art were once ‘looked down upon,’ but the museum will elevate underrecognized creators, acknowledging and giving respect to artists who really haven't been highlighted before.” Gusto talaga nila ma-highlight ang iba't ibang klaseng storytelling — mula ancient art hanggang modern pop culture — para inclusive talaga.
Overall, ‘yung buong talk ni Lucas, parang love letter sa future generations. Gusto niyang ipasa ang stories sa next gen, hindi para gawing exclusive, kundi para i-share. Hindi lang ito about Star Wars — it's about lahat ng klase ng storytelling. Grabe, sobrang inspiring.
George Lucas offers new details of Los Angeles museum at Comic-Con panel was first published here.



